Make customers become believers and advocates of your brand. Evolve from a transactional method, into a long term relationship focus and approach.
Today’s subject is about alignment, which we feel is one of the most important elements that most business owners miss when collaborating with others on a project. Without alignment from the very beginning amongst everyone involved, any plan is set out to be a disaster—filled with unnecessary revisions, out of scope deliverables, extended deadlines, etc. You know what we’re talking about; everyone has been down this road.