Today’s subject is about alignment, which we feel is one of the most important elements that most business owners miss when collaborating with others on a project. Without alignment from the very beginning amongst everyone involved, any plan is set out to be a disaster—filled with unnecessary revisions, out of scope deliverables, extended deadlines, etc. You know what we’re talking about; everyone has been down this road.
Freelancers and design studios run a business as well so we recognize that there are drains in a small business’s finances, which sometimes leaves little left over to obtain services such as design. We also recognize that small business owners are especially cautious when it comes to paying for something intangible. Design can’t be held in one’s hand, so how much is it really worth?