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How to Create a Successful Small Business

Design is notoriously undervalued within small businesses. To most small business owners it seems to belong at the bottom of their list of priorities. But the landscape has changed. Growth is no longer automatic, markets are fragmented, and risk is everywhere. Most importantly, customers are more savvy — communication is no longer a one way street. This, as every visionary knows, is a rare moment of opportunity. There has never been a time when integrating design and design processes into a business can have significant benefits. Aside from creating a stronger identity, which greatly increases customer loyalty, design can stimulate innovation and raise the bar on competition…