Make customers become believers and advocates of your brand. Evolve from a transactional method, into a long term relationship focus and approach.
Today’s subject is about alignment, which we feel is one of the most important elements that most business owners miss when collaborating with others on a project. Without alignment from the very beginning amongst everyone involved, any plan is set out to be a disaster—filled with unnecessary revisions, out of scope deliverables, extended deadlines, etc. You know what we’re talking about; everyone has been down this road.
Freelancers and design studios run a business as well so we recognize that there are drains in a small business’s finances, which sometimes leaves little left over to obtain services such as design. We also recognize that small business owners are especially cautious when it comes to paying for something intangible. Design can’t be held in one’s hand, so how much is it really worth?
Design is notoriously undervalued within small businesses. To most small business owners it seems to belong at the bottom of their list of priorities. But the landscape has changed. Growth is no longer automatic, markets are fragmented, and risk is everywhere. Most importantly, customers are more savvy — communication is no longer a one way street. This, as every visionary knows, is a rare moment of opportunity. There has never been a time when integrating design and design processes into a business can have significant benefits. Aside from creating a stronger identity, which greatly increases customer loyalty, design can stimulate innovation and raise the bar on competition…